Service

Open Access Article

1 - The Impact of Brand Extension Success Drivers on Attitude toward Brand Extension with Role of Mediator Service Quality (Case Study: Day Bank and Service Companies with Day Brand in Isfahan City)
Ali Kazemi Hajar Rafie Azarnoosh Ansari

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Open Access Article

2 - Providing a New Method for Customer Satisfaction Data Analysis (Case Study: Automotive Industry: Logan Car)
mahnaz ebrahimi sadr abadi ali mohammad kimiagari seyed mahdi seyed esfahani

This research aims to provide a hybrid model based on econometrics and clustering to analyze customer satisfaction data. The statistical population of the research,Logan car owners and a sample of 177 customers from Pars Khodro agencies. The researcher, along with ISQI' More

This research aims to provide a hybrid model based on econometrics and clustering to analyze customer satisfaction data. The statistical population of the research,Logan car owners and a sample of 177 customers from Pars Khodro agencies. The researcher, along with ISQI's research team, identified the current needs of customers of all vehicles from post-sales services and by designing a customer satisfaction questionnaire, the effect of each variable on the overall satisfaction of customers according to the high-income group, middle income and low income is measured. Factors affecting overall customer satisfaction based on all income groups include six variables: Provision of parts on time; Description presented when vehicle clearance; Ease of access to dealers; periodic service quality; Quality of repairs; Cost of payment and in the high-income group, three variables are described: Cost of payment; Record mentioned Items by the receptionist at the time of admission; Description presented when vehicle clearance and In the middle income group, four variables are described: Provision of parts on time; Quality of repairs; Description presented when vehicle clearance; Cost of payment and and in the low-income group, it includes four variables: Description presented when vehicle clearance; Provision of parts on time; Quality of repairs; Ease of access to dealers. To run this research of software EViews and Spss is used. Manuscript profile

Open Access Article

3 - Proposing a model for evaluating the Customer Satisfaction Index (CSI) in the field of Information Technology (case study: The ICT guild organization companies in Tehran)
Milad Kolagar Daroonkola

Nowadays, the manufacturing and service organizations are considering customer satisfaction as an important criteria for evaluating the quality of their work. The importance of customers and their satisfaction is going to be the main purpose of organizations. The aim of More

Nowadays, the manufacturing and service organizations are considering customer satisfaction as an important criteria for evaluating the quality of their work. The importance of customers and their satisfaction is going to be the main purpose of organizations. The aim of this study is to propose a model for evaluating the customer satisfaction index (CSI) in the field of information technology (IT), which after reviewing the literature and identifying the main variables of, the factors which have the most important role in the field of evaluating customer satisfaction index were introduced by the analyzes done with Smart PLS 2 and SPSS softwares. According to the results of this study, the significance of all the paths and hypotheses were accepted and the most important of all is the significance of service support in relation to the variables of the American Customer Satisfaction Index (ACSI) which was accepted with a high path coefficient and correlation. This means that service support has a high importance in developing customer and client satisfaction in this field Manuscript profile

Open Access Article

4 - The survey of the effect of Workplace Spiritually on Service Quality with emphasize on Organizational Citizenship behavior
Ali shariat nejad

The aim of this article was the effect of Workplace Spiritually on Service Quality with emphasize on Organizational Citizenship behavior. The research objective was applied and the research type was analytical survey. The statistical population was made up of over of 28 More

The aim of this article was the effect of Workplace Spiritually on Service Quality with emphasize on Organizational Citizenship behavior. The research objective was applied and the research type was analytical survey. The statistical population was made up of over of 280 employee who work in Imam Khomeini organization. People the sample size was 162 people which were obtained using random sampling - stratification. The validity of questionnaire was proved using content validity method and their reliability using Cronbach's alpha. In this article to test hypothesis and conceptual model structural equation approach and Amos 18 software were used. The result show that Workplace Spiritually have significant effect on service quality and Organizational citizenship behavior. Also the result show that Organizational citizenship behavior have significant effect on service quality. Manuscript profile

Open Access Article

5 - Exploring to Moderating Role of Ethical trait On Model of Brand Affect in Banking Services
Mohammad Reza Karimi Alavijeh Amir Aslani Aslani Afrashteh

Research has shown that in the services industry, such as banking, in addition to the Perceived Quality of Service and brand trust, ethical behaviors of businesses plays a substantial role in shaping and maintaining long-term relationships between organizations and thei More

Research has shown that in the services industry, such as banking, in addition to the Perceived Quality of Service and brand trust, ethical behaviors of businesses plays a substantial role in shaping and maintaining long-term relationships between organizations and their customers. So, in addition to the perceived quality of service, business ethics in services can also have a positive effect on the trust and loyalty of customers. Therefore, this study first examines the relationship between the perceived quality of service, the trust and the brand's Affect, and then examines the effect of ethical traits as a moderating variable on the relationship between perceived quality of service and the trust that leads to the brand's affect. This research in terms of purpose is considered as an applied research; in terms of data collection, it is considered as a descriptive-survey research and To analyze the data and to test the research hypotheses, structural equation modeling using Smart PLS software is used. The statistical population is the Students of the Faculty of Management and Accounting of Shahid Beheshti University. 180 Structured questionnaire based on literature was administered to the target statistical sample. Simple non-probability sampling method is used. The results indicate that perceived quality of service has a significant positive impact on Brand Trust and Brand Trust is also found a predictor variable having a significantly positive impact on brand's affect. Also, the role of moderating variable of ethical traits was confirmed and it is significant. Finally the results of the modeling tests show that ethical traits also enhance trust. Manuscript profile

Open Access Article

6 - Investigating the relationship between customer satisfaction and customer complaints and trust in the municipality of Tehran
hamidreza fouladgar abbas saghaee

In all new models of quality, customer satisfaction is a prerequisite for achieving financial goals. A reliable indicator to measure customer satisfaction and analysis of its results can provide a comprehensive picture of the company's performance and timely planning fo More

In all new models of quality, customer satisfaction is a prerequisite for achieving financial goals. A reliable indicator to measure customer satisfaction and analysis of its results can provide a comprehensive picture of the company's performance and timely planning for managers. In different models of customer satisfaction measurement, there are different evaluations between complaints; customer trust and customer satisfaction. Municipalities are the important organizations in municipal services and management of each city. In this study, the relationship between customer satisfaction and customer complaints and trust in the municipality of Tehran has been investigated. The statistical pool of the current research is divided in two groups; first, are deep interview with 38 managers and connoisseurs to assessing and measuring customer satisfaction level in municipality's activities. Second, are 450 questionnaires that distributed in customers. 420 questionnaires were returned with usable data. The method of data analysis is using Structural Equations and their evaluation by confirmatory Factor Analysis method using Lisrel software and also, comparative studies were performed using SPSS software. The results showed that customers' expectations, perceived quality of services and their mental image had a positive and significant effect on customer satisfaction in Tehran municipality. Also, customer satisfaction has a positive and significant effect on trust and negative relation with complaints. Manuscript profile

Open Access Article

7 - Explaining the legal framework of the constitution and the law of civil services management decisions N.J.I.I
Ebrahim Azizi

One of the topics of the day in each period of the formation and implementation of decisions, or in other words the legal decisions are enforced. What is important at this time is the rest of the structure and the legal system decisions. As a director in the government More

One of the topics of the day in each period of the formation and implementation of decisions, or in other words the legal decisions are enforced. What is important at this time is the rest of the structure and the legal system decisions. As a director in the government know what decision-making authority and support his decisions or materials which legal principles. Legal principles in documents for the implementation of decisions is better because these decisions will find strong support law enforcement aspects better. One of the challenges facing government managers, particularly managers not familiar with the law and legal mechanisms. Therefore, this article examines the legal principles and legal structure of decision analysis methods are discussed. Constitution and management of the civil service laws that assessed and eventually decide on the model law has been proposed. Manuscript profile

Open Access Article

8 - Math Modeling Customer Satisfaction with Dynamic Planning Approach (Case Study: Saipa Automobile Companies, Iran Khodro and Pars Khodro(
kamran jalilian kameleh nasiri

Companies must be able to preserve their customers and change them to the faithful ones. The automotive industry is one of the leading industries in the field of customer satisfaction. In this paper, based on a hierarchical analysis approach, customer satisfaction is fo More

Companies must be able to preserve their customers and change them to the faithful ones. The automotive industry is one of the leading industries in the field of customer satisfaction. In this paper, based on a hierarchical analysis approach, customer satisfaction is formulated based on indicators after sale services, sale process, initial quality study, initial quality study, automotive performance execution and layout of the automobile industry. Also, by presenting an optimization model, the optimum customer satisfaction path from 1395 to 1404 is presented as a perspective for Iran Khodro, Saipa and Pars Khodro companies using an optimized control methodology, which is used to solve the MATLAB software. Finally, the cost of upgrading the customer satisfaction of the products of these companies for two consecutive years is 1396-1395. The results of the research show that the number of initial quality study has the most impact on customer satisfaction, which should be given more importance in the future planning of automobile companies as the most important control variable in order to improve the optimum route of customer satisfaction over the years to come. Manuscript profile

Open Access Article

9 - A dynamic capability approach on designing governance models in health care networks
Alireza Aliahmadi Mohammadreza Rasouli

The use of network business models to provide health services is a growing trend in the world's successful health systems. Forming and sustaining successful service delivery networks requires using the structures and mechanisms that address the health system characteris More

The use of network business models to provide health services is a growing trend in the world's successful health systems. Forming and sustaining successful service delivery networks requires using the structures and mechanisms that address the health system characteristics, such as the asymmetry of the health market, as well as the need to guarantee the quality of services. In this paper, based on the dynamic capability approach, relevant structures and mechanisms have been identified that can make the ability to successfully governing service delivery networks in health systems. The effectiveness of identified structures and mechanisms have been evaluated using a case study within a clinical laboratory network in Tehran. Manuscript profile

Open Access Article

10 - Identify knowledge Intensive Business Services of Qom Water and Wastewater
Maryam Gholizadeh Mohammad Ali Sarlak

The purpose of this study was to identify knowledge Intensive Business Services of Qom Water and Wastewater Company. In this Delphi study, after reviewing previous research and examining the upstream documentation and infrastructure at ABFA, the areas of knowledge assoc More

The purpose of this study was to identify knowledge Intensive Business Services of Qom Water and Wastewater Company. In this Delphi study, after reviewing previous research and examining the upstream documentation and infrastructure at ABFA, the areas of knowledge associated with a description of business services were identified. The results of data analysis showed that the areas of knowledge creation, upgrading and development of water and wastewater facilities, center of supervision, operation and maintenance of facilities, sales and customer service to be considered as a top priority and supply and support management, human resources management, management Financing, partner relationship management, developing management systems for review were the second priority. The processes and knowledge activities of each field were also identified and presented in separate business services. Manuscript profile

Open Access Article

11 - The effect of services provided by employees on customers' behavioral goals with the mediating role of their satisfaction (Case study: Razi Insurance customers)
hamid reza masoudi

The purpose of this study is to investigate the effect of services provided by employees on customers' behavioral goals with the mediating role of their satisfaction among Razi Insurance customers in Qazvin. A questionnaire with a five-point Likert scale was used to col More

The purpose of this study is to investigate the effect of services provided by employees on customers' behavioral goals with the mediating role of their satisfaction among Razi Insurance customers in Qazvin. A questionnaire with a five-point Likert scale was used to collect data, Cronbach's alpha coefficient and combined reliability were used to measure its reliability, and the extracted mean variance (AVE) was used to measure its validity. The statistical population of the study is Razi Insurance customers in Qazvin. The available sampling method and statistical sample size using Cochran's formula is 384 people. In order to describe the findings, the frequency distribution table as well as bar graphs and central indicators such as mean as well as dispersion indices such as standard deviation and variance have been used. To answer the research questions and conclude from statistical methods and different tests using SPSS22 and LISREL8.54 software, to check the normality of the data from Kolmogorov-Smirnov test, confirmatory factor analysis test to confirm Validity of the questions and structural equation modeling technique were used to evaluate the fit of the research model with the collected data. The results showed that the main services provided by employees at a rate of 0.23 on customer satisfaction, communication services provided by employees at a rate of 0.42 on customer satisfaction and also 0.36 customer on the behavioral intention of customers (behavioral intentions). . Also, 14.5% of the total effect of the main services provided by employees on customer behavioral goals and 28.5% of the total effect of communication services provided by employees on customer behavioral goals are indirectly explained by the mediating variable of customer satisfaction. Manuscript profile

Open Access Article

12 - Analysis of Service Supply Chain Anti-fragility in Iran Insurance Industry
Sayyed Maisam Momeni ahmadreza ghasemi meysam shahbazi Amir Safari

20.1001.1.22286047.1400.20.67.9.1

Anti-fragility allows the organisation to place itself in a position to benefit from the unknown. The purpose of this study is to identify and evaluate the indicators affecting the Anti-fragility of the insurance industry supply chain and to determine the causal relatio More

Anti-fragility allows the organisation to place itself in a position to benefit from the unknown. The purpose of this study is to identify and evaluate the indicators affecting the Anti-fragility of the insurance industry supply chain and to determine the causal relationships between these indicators. This study has been conducted through an exploratory mixed-method. The Delphi method and the Gray-DEMATEL technique have been utilized in this study. Insurance companies must implement indices, methods, and mechanisms to promote the anti-fragility of their supply chain, though simultaneous attention to all indices is impossible and uneconomic. Therefore, deciding which indices have priority in investment can be accomplished using the research findings and determining the significance of each index, as well as the causal relationships between them. According to the results of the Delphi method, 49 indices for anti-fragility of the supply chain insurance industry, hereunder the eight main processes, have been extracted. Study results also revealed that in order to lead the supply chain insurance industry towards anti-fragility, the "knowledge and information management" and "risk management" processes should at first be considered. According to expert opinions, the "management information system" and "knowledge management implementation" indices have been selected as the most causal indices of anti-fragility of the knowledge and information management process, while the indices of "risk strategy development" and "using the risk database" have been chosen as the most causal indices of risk management anti-fragility. Manuscript profile

Open Access Article

13 - Presenting a model for explaining the impact of knowledge management on the lean of services based on the maturity level of organizational KM: A case study of Payam Noor University
Mohadeseh Nikookar Roxana Fekri Marzieh Babaeianpoor peyman Akhavan

The lean approach seeks to eliminate non-value-added activities and knowledge management to create and apply useable and accessible knowledge for value creation. Therefore, knowledge management is predicted to have a significant impact on the leanness of an organization More

The lean approach seeks to eliminate non-value-added activities and knowledge management to create and apply useable and accessible knowledge for value creation. Therefore, knowledge management is predicted to have a significant impact on the leanness of an organization. On the other hand, despite the fact that the service sector has become a major resource in the economies of the countries, there is little research on how to implement a lean approach in this sector. The purpose of this study was to investigate the effect of knowledge management on lean service. For this purpose, the dimensions of lean service were first extracted using the grounded theory. In the following, a questionnaire was designed to measure the maturity level of organizations’ knowledge management. Then, structural equation modeling was performed to illustrate the impact of knowledge management on lean service of Payam Noor Universities by using Smart PLS 2 software. The statistical population of this study is all employees, professors, managers and assistants of Payam Noor Universities. Using sample random sampling, 200 questionnaires were distributed to the statistical population, 157 of which were completed and analyzed. After making sure that the measurement and structural models of the research are acceptable, the results suggest that KM plays an important role in improving the lean of Payam Noor Universities. In the field of knowledge management, factors such as knowledge management leadership, organization’s processes, people and knowledge managements’ outcomes have greatest impact on lean service at Payam Noor University. Therefore, managers of Payam Noor University can improve the maturity level of the knowledge management of the organization and then improve the lean status of their organization by focusing on these factors. By applying this model, service managers, especially university managers, can provide an appropriate platform for their use in managing these organizations through the link between knowledge management and lean. Manuscript profile

Open Access Article

14 - Extracting Systems of Knowledge Management ecosystem, using data mining techniques
Maryam Hourali amir Mohtarami

20.1001.1.22286047.1401.21.73.3.4

Knowledge management is the process of creating, sharing, using and managing knowledge of an organization. A knowledge management system is known as a knowledge base and is a comprehensive system that can provide many methods for providing documentation. The knowledge m More

Knowledge management is the process of creating, sharing, using and managing knowledge of an organization. A knowledge management system is known as a knowledge base and is a comprehensive system that can provide many methods for providing documentation. The knowledge management system is a platform that covers the organization's collective knowledge and creates a centralized repository for storing and accessing the organization's activities. organizations do this through a tool or software specifically designed for knowledge management. Knowledge management systems refer to a class of information systems applied to organizational knowledge management and have been developed to support and promote organizational processes of creating, storing, retrieving, transferring and applying knowledge, in the company's organizational workplace. Various categories of knowledge management systems have been presented in articles. In this article, the main principles of knowledge management have been extracted with a new approach. For this purpose, first the main life cycle activities have been identified. Then, by reviewing conventional knowledge management systems and brainstorming sessions, the main services have been identified. Finally by applying clustering on the extracted services based on the k-means algorithm, the services have been clustered and the main systems have been extracted. In order to evaluate the quality of extraction systems, we have benefited experts, and experts in the field of knowledge management evaluated the quality of extraction systems at an optimal level. It is expected that by implementing these systems in different industries, it will be possible to help spread knowledge management in the industry as much as possible. Manuscript profile

Open Access Article

15 - Investigating the effect of employees' perceptions of corporate social responsibilities on organizational pride and customer service commitment
elahe Maneshdavi seyed mehdi mirmehdi فتانه یاراحمدی

In organizations today, lack of sense of responsibility towards customers prevents effective service to them.The purpose of this study was to investigate the effect of employees' perceptions of corporate social responsibilities on organizational pride and customer servi More

In organizations today, lack of sense of responsibility towards customers prevents effective service to them.The purpose of this study was to investigate the effect of employees' perceptions of corporate social responsibilities on organizational pride and customer service commitment in Ahvaz Social Security Organization. This research is applied and descriptive. The statistical population of this research is 210 employees of the Social Security Organization of Khuzestan province. Cochran's formula was used to determine the sample size and the number of samples was estimated to be 126. Sampling in this study was simple random. The data collection tool in this study is a questionnaire. The validity of the questionnaires was confirmed by using the content validity method and their reliability was confirmed by calculating Cronbach's alpha. In this study, to investigate and test the hypotheses and conceptual model, the structural equation approach and Smart Pls2 and Spss 19 software were used. The results of examining the hypotheses showed that social responsibility has a positive and significant effect on organizational pride. It also showed that among the dimensions of social responsibility, legal responsibility and humanitarian responsibility are of the highest importance. The results also show that social responsibility and customer service commitment have a positive and significant effect and finally organizational pride has a positive and significant effect on customer service commitment. Manuscript profile

Open Access Article

16 - Pathology of new public services and welfare policies via the meta-synthesis method (Research interest of the Ministry of Cooperatives, Labour, and Social Welfare)
Mohammad Reza Rabii Mandiji Alireza Amirkabiri Seyed Morteza Zargar

As most researchers agree and acknowledge, Iranian administration is transitioning from a new public affairs administration and evolving into a new public service provider. However, a number of traditional viewpoints and opinions are yet to achieve some necessary revisi More

As most researchers agree and acknowledge, Iranian administration is transitioning from a new public affairs administration and evolving into a new public service provider. However, a number of traditional viewpoints and opinions are yet to achieve some necessary revision, as the quality and quantity of services remain vague and ineffective for the audience and recipients of these services. The present research attempts to study the existing public services and welfare policies, in comparison with the ideal situation and conditions, in order to reveal the inconsistency between them, from a pathologic perspective. To this end, among the qualitative research approaches, the content analysis method was adopted, and the meta-synthesis method was used to extract the necessary key concepts and content codes from 32 papers. Peer-reviewed research and analysis papers were used as references and inspected to collect information and data. After extracting the content codes, a focus group consisting of 15 participants was consulted and deliberated with, until validity was confirmed and the necessary indicators were obtained. Regarding the desirable range of these indicators, 31 elite field members of the Ministry of Cooperatives, Labour, and Social Welfare, were queried. On the other hand, 350 questionnaires were distributed among a ministry clientele to determine the status quo regarding the quality and quantity of service provision and reception. Findings indicate disagreement between elite members and managers of the ministry versus service recipients and people. As such, we are still far away from an ideal society and governance when it comes to provision of public services.. Manuscript profile

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